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Creative Strategist and Copywriter (Contract)

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Date: Feb 19, 2021

Location: San Francisco, California, US

Company: Dolby Laboratories, Inc.

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits.

 

 

The Creative Strategist and Copywriter is a communication strategist with a copywriting background. You may have had experience copywriting at an agency or in-house brand, and now are at the level where you can provide strategic guidance in addition to writing. Above all, you’re a creative thinker who can come up with innovative, new consumer marketing campaigns. You have what it takes to develop those ideas through dynamic creative, help execute, and bring them to market. As a member of the Experiential & Design team, you will understand our corporate and product brands, how they fit into current trends and cultural movements, and how to bring them to life in consumer marketing campaigns.

 

 

You’ll collaborate with the Experiential & Design, Research & Strategy, Digital, Social, Media, and Product Marketing teams to strategically amplify our voice across a variety of projects, ranging from digital and social to physical touch points. You’ll act as a liaison between our creative teams and our ad agency partners to help translate our ideas into meaningful and achievable objectives. You will lead a team of copywriters to translate our brand positioning, brand personality, and product-value propositions into emotionally engaging consumer-facing messaging, across campaigns, events, programs, and more. You’ll provide upfront strategic guidance on messaging projects and give constructive feedback on copy for voice and tone as well as adherence to the project’s overarching communication goal.

 

 

 

Responsibilities

 

Strategy (70%)

  • Lead communication and creative strategy for consumer campaigns during execution phase and help guide thinking from a messaging perspective.
  • Ensure corporate and product messaging is on brand for all campaign and creative executions.
  • Help manage agency partners during campaign planning, including devising a detailed communications framework that explains how to successfully reach target audiences, the goal of each piece of creative, and the message we’re delivering.
  • Work with copywriters, Strategy team, and Product Marketing team to ensure consistent messaging across all products and industries.
  • Manage responsibilities and support professional growth of a team of copywriters.

 

 

Copywriting (30%)

  • Help guide copywriters and/or write engaging, snappy, copy for above-the-line creative assets (i.e. OOH ad copy, supers on video assets, video scripts, social captions, etc.)
  • Oversee messaging across digital, website, social media, and industry platforms, to ensure they’re on brand and consistent, including being the liaison with rest of Dolby as the copy lead.
  • Work with Research team on message testing and be able to offer new variations based on results.
  • Work with Product Marketing to manage messaging frameworks that support our licensed technology products.
  • Help manage and ensure consistency of brand guidelines.

 

 

Qualifications

  • 8+ years of experience working on a dedicated creative team at an Ad/PR/Brand/Digital agency or in-house
  • Experience with creative and communication strategy – able translate creative briefs into communication goals and then execute into consumer-facing copy
  • A copywriting background for a variety of channels including but not limited to social and digital advertising, video scripts, websites, outdoor advertising, event and retail materials, websites, brand guidelines, etc.
  • A portfolio demonstrating exceptional writing across diverse subject matters, styles, audiences, and mindsets. Please include an example of both short ad copy and long-form editorial writing. Please also include any successful campaign concepts and creative executions
  • Familiar with agency processes and executing consumer campaigns
  • Experience presenting creative concepts to clients and comfortable pitching to stakeholders at all levels
  • A passion for storytelling and an ability to communicate complex ideas simply, accurately, and persuasively
  • Creative thinking that works across concept, design, and writing to drive a compelling communication
  • Self-motivated with excellent communication skills, an open mind, and the ability to work with multidisciplinary teams
  • This is a 6 month contract position, with possibility for extention

 

Dolby will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12

 

Equal Employment Opportunity:
Dolby is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, family status, medical conditi

on, disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state, and local laws and ordinances.

 

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Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland