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Product Marketing Manager - UGC

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Date: Nov 16, 2020

Location: San Francisco, California, US

Company: Dolby Laboratories, Inc.

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits.




Dolby Vison was launched into the market in January 2016 at CES. Dolby Vision since then has been established as the best in class HDR (end-to-end) ecosystem solution from camera to the playback display.  Dolby Vision™ is a transformative imaging technology that delivers a dramatic visual experience — incredible/refined detail, astonishing brightness, incomparable contrast, and captivating color- that brings entertainment to life via OTT online streaming, broadcast, UHD BD, and gaming applications. To date, Dolby Vision has been delivered in professionally produced content from Hollywood & Local Studios, OTT originals, etc. 


We are now introducing Dolby Vision Capture into the world of UGC/Capture content ecosystem. This takes us into an exciting new world where consumers and professionals from all walks of life may now for the first time ever capture, edit, watch, and share videos in Dolby Vision® (the movie technology loved by top filmmakers) all on one device.


If you think about how content captured on mobile devices is consumed and shared, it’s a vast ecosystem, spanning from simple file sharing to Social Media (think Facebook, Instagram, Tik Tok, etc), to services like YouTube, Vimeo, retail videos and websites, etc.


The Dolby Vision Mobile Capture/Playback Ecosystem Business Manager is responsible for the development and execution of our Dolby Vision Capture ecosystem strategy and business plan. You’ll lead a cross functional team to set the goals, formulate the strategy and oversee execution. Goal setting and strategy formulation encompasses both influential content creator space and content sharing outlets, often connecting the two to create demand and supply.


The ideal candidate needs to have a passion and understanding of what people do with content captured on their mobile device, and  how they use the videos to communicate in digital media, whether in social or professional use-cases, plus the latest trends in that arena. The candidate is also required to have basic understanding of how social media and content sharing businesses operate. Strong communication skills, interpersonal skills, creative problem-solving abilities and ability to work in a cross-functional team is important. As this position interacts with virtually all elements of the whole the Dolby Vision products & partners, this is a fantastic opportunity for you to be exposed to and learn about the whole picture of business, products, and technology of this large initiative, Dolby Vision.


What you will work on: 


  • Own and craft the Dolby Vision Capture (UGC) Ecosystem business strategy, working in tandem with a cross functional team 
  • Co-work with Product Management on generation of MVP definition and roadmap
  • Collaborate closely with product management and the target partners to define the requirements and rollout plans for Dolby Vision Capture (UGC) Ecosystem products and features from definition to launch
  • Define the business model and pricing 
  • Ability to identify and create cross product requirements and use cases to ensure that ecosystem features meet business needs 
  • Collaborate with marketing and product team to help craft and validate the value propositions and messaging for ecosystem features across Dolby’s ecosystem and products
  • Define (at a high-level) all required pre-sales tools needed to convince partners to adopt our solution
  • In partnership with Product Management, be the Dolby Vision ecosystem feature evangelist


What we are looking for: 


  • Strong leadership, passion for learning, strong oral and written communication, and interpersonal skills
  • Entrepreneurial spirit and enthusiasm for enhancing consumer experiences 
  • Ability to learn quickly, adopt to new environments, work in a fast paced environment,independently and collaboratively with diverse teams, both functionally and geographical
  • Minimum of a Bachelors degree in a related field
  • Minimum of 3 years experience in a related field







Dolby will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12


Equal Employment Opportunity:
Dolby is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, family status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state, and local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland